Business Generation Model is one of the most practical business books I’ve read. Well researched, easy to understand and colourful, this is a book I believe every business person should have. Even if you are starting something really small this book will give you some solid ideas. The book focuses on business models and according to the authors, this book will give you deep insight into the nature of business models. It describes traditional and bleeding-edge models and their dynamics. Written way back in 2010, its content is still very fresh and relevant to the current business environment and feels like it was written and published yesterday. What gives the book even more credibility is the fact that it was co-created by 470 other people from 45 different countries who contributed comments.
The book contains five main sections, an outlook and afterword all covered in 278 visual appealing pages. Following is a brief review of each section. Continue reading