Book Review – Start Your Own Blogging Business By Entrepreneur Press and Jason R. Rich

blog businessStart Your Own Blogging Business by Entrepreneur Press in collaboration with Jason R. Rich, who has written no less than 10 books  is subtitled: Generate Income from Advertisers Subscribers, Merchandising, and More. This subtitle is a bold statement because blogging is one of those things that are easy to start, but difficult to make money with, so it will be interesting to see what advice the book offers to help us start making money from our blogs. This is not a large book with just 150 pages of reading content, but it does cover some interesting topic areas such as:

– How to plan and create your blog
– Publishing and promoting your blog
– Changing a hobby blog into a professional one
– How to generate revenue directly from your blog

The book has seven chapters and a glossary of blog related terms. To give you an insight into what the book covers in a bit more detail, I’ve reviewed each chapter briefly.
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The E-Myth Revisited By Michael E. Gerber

EMythThe E-Myth Revisited subtitled, why most businesses don’t work and what to do about it, is not a new book. In fact it is an updated version of a previous book with the same title. Published in 1995 it is a business classic having sold over one million copies. If the term E-Myth sounds weird to you, Michael Gerber, the author has a definition for it. E-Myth or the entrepreneurial myth is the myth that most people who start small businesses are entrepreneurs and the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work. The aim of the book is to:
– How the steps involved in you the life of a business from infancy through to maturity
– Apply the principles of franchising to a business even if the business is not a franchise
– Distinguish between working on your business and in your business Continue reading

Marketing – The Essential Guide By Antonia Chitty & Victoria Dawson

Essential guide to marketingWhat attracted me to this book is its simplicity and small size. Many marketing books are heavy tomes with lots of pages. But this book had just 125 pages and 9 chapters. When I also looked at the content based on the chapters of the title, I liked what I saw. Marketing is an area where a lot of entrepreneurs struggle. Building a product does not necessarily mean people will come and buy unless they know about it. This book will give you some ideas on how to promote and market your business. So potential customers know and understand what you are offering. The authors describe this as a book that will help all business sizes ranging from sole traders to teams know how to market their business.

Following is a brief review of each chapter. Continue reading

The Introvert Entrepreneur by Beth Buelow

Introvert entrepreneurIf you are an introvert like me who is interested in business then the title of this book will attract you. Even more the information on the book’s back will reassure you that as an introvert you can also succeed in business. Here’s what it says:

Bill Gates, Warren Buffet, Mark Zuckerberg and Jeff Bezos are often grouped together as some of the greatest entrepreneurs of our time, but they also have something else in common – they are all introverts.

While that statement is encouraging to the prospective introvert entrepreneur, I also wanted to find out what business advice Beth has to offer.

This book is a bit on the chunky side with 260 pages, 9 chapters and further sections on:

– Ten steps to success as an introvert entrepreneur
– Online resources
– Recommended reading

A very useful and interesting aspect of the book are the sessions written at the end of each chapter by other introvert entrepreneurs called, Introvert Entrepreneur Focus. These stories give you the perspective and experience of someone different from the author and emphasize how the chapter’s topic  works in reality. Continue reading

Poke That Box By Seth Godin

Poke the boxThere are books that you read which end up leaving an indelible impression on you, for me this is one of those books. Poke the box, is a very small book which you can go through in one sitting.To me it almost doesn’t feel  like a book, because it has no chapters or sections. It’s a bunch of the author’s thoughts collected together, but they are inspiring and challenging. This is not an intellectually challenging book, you are not going to learn anything new from reading it, but you will be called to act.

The author, Seth Godin, uses this as a manifesto to encourage people to become initiators, he believes we should all start things.
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