Marketing – The Essential Guide By Antonia Chitty & Victoria Dawson

Essential guide to marketingWhat attracted me to this book is its simplicity and small size. Many marketing books are heavy tomes with lots of pages. But this book had just 125 pages and 9 chapters. When I also looked at the content based on the chapters of the title, I liked what I saw. Marketing is an area where a lot of entrepreneurs struggle. Building a product does not necessarily mean people will come and buy unless they know about it. This book will give you some ideas on how to promote and market your business. So potential customers know and understand what you are offering. The authors describe this as a book that will help all business sizes ranging from sole traders to teams know how to market their business.

Following is a brief review of each chapter. Continue reading