Jo Malone: My Story, by Jo Malone in my own estimation is one of the best business related biographies you can read because it is unbelievably honest. Jo Malone is a British fragrance entrepreneur who has succeeded in building two successful brands. Her first business Jo Malone of London which produces perfumes and other fragrance related products was sold to Estee Lauder. Her current business which is her second is called Jo Loves. If you read London’s free Evening Standard newspaper then you will come across Jo’s business column in the Monday issue. Jo is not your typical entrepreneur, but her story teaches us that if you have a skill that you can sell to people, with hard work, focus and the right partnerships you can build a world class a business. Continue reading
Delivering Happiness by Tony Hsieh is part biography and business memoir as it discusses aspects of Tony’s life and his business ventures especially those that have to do with Zappos, the online shoe company which Tony is a part of, which was later purchased by Amazon. The book starts out outlining parts of Tony’s early life especially his education and his business exploits when he was young. After leaving university Tony would start a business called LinkExchange which was bought by Microsoft making him a lot of money. With the money Tony set up an investment fund which was how he came across Zappos, an online shoe company he invested in and later joined as CEO. Zappos was a risky bet for Tony, as he put almost every penny he owned into the company, including selling his personal possessions to fund the company. It was a company almost destined to fail, but Tony stuck with it, helping to build up the value of the company which would later be purchased for over a billion dollars by Amazon. Continue reading
There are books you read and you power through them while others you slug through. This is one of those I powered through. What attracted me to this book was the ‘entrepreneur’ in the title, and to be honest I didn’t expect much from it. But once I started reading it, I couldn’t drop the book. This is not your typical entrepreneurial book as it’s not so much about ‘how to create a business’ or ‘the secret of startups’. Rather it is about seeing entrepreneurship as a way of thinking, an attitude, a mindset. In other words it is more about entrepreneurial leadership.
The authors use stories from interviews with 55 entrepreneurs and other thought leaders to discuss a view of entrepreneurship that is holistic. One that doesn’t just look at the business aspect, but also the social, relational and emotional aspect of a person’s life. Each of the short stories used are quite inspiring, but at the same time thought provoking and give a more balanced perspective on the entrepreneur, a word which has attained celebrity status in our days.
The book is divided into 3 parts, each consisting of 3 chapters, making it 9 chapters altogether. While the book has just 185 pages of reading content (you can read it in 3 days), it has 3 appendices. Following is a brief overview of each chapter. Continue reading
Start Your Own Blogging Business by Entrepreneur Press in collaboration with Jason R. Rich, who has written no less than 10 books is subtitled: Generate Income from Advertisers Subscribers, Merchandising, and More. This subtitle is a bold statement because blogging is one of those things that are easy to start, but difficult to make money with, so it will be interesting to see what advice the book offers to help us start making money from our blogs. This is not a large book with just 150 pages of reading content, but it does cover some interesting topic areas such as:
– How to plan and create your blog
– Publishing and promoting your blog
– Changing a hobby blog into a professional one
– How to generate revenue directly from your blog
The book has seven chapters and a glossary of blog related terms. To give you an insight into what the book covers in a bit more detail, I’ve reviewed each chapter briefly.
The E-Myth Revisited subtitled, why most businesses don’t work and what to do about it, is not a new book. In fact it is an updated version of a previous book with the same title. Published in 1995 it is a business classic having sold over one million copies. If the term E-Myth sounds weird to you, Michael Gerber, the author has a definition for it. E-Myth or the entrepreneurial myth is the myth that most people who start small businesses are entrepreneurs and the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work. The aim of the book is to:
– How the steps involved in you the life of a business from infancy through to maturity
– Apply the principles of franchising to a business even if the business is not a franchise
– Distinguish between working on your business and in your business Continue reading